The Complete Social Media Image Sizes Guide for All Networks (Updated 2022)

It’s no secret that images and videos dominate the scene when it comes to social media. Even text heavy platforms like Twitter still see a significant rise in interaction when someone uses an image or video.

Understanding image sizes and how they benefit you on each social media platform is key to successful marketing, branding and visual graphics design.

creative image of all social media image sizes for every network as cover image for the always up-to-date guide to social media image sizes

Some of the most common social media image sizes are:

  • 1024 x 768 pixels.
  • 1080 x 1080 pixels.
  • 1280 x 720 pixels.
  • 1920 x 1080 pixels.

But each social media platform has its own image dimensions. You will find this always up-to-date guide to social media image sizes useful whether you are a business owner planning your brand strategy, building a website, or starting a blog optimized for social sharing.

Social media image sizes for all networks in 2022, including Facebook, Twitter, Instagram, YouTube, LinkedIn and Pinterest

In this guide, you will learn what the correct social media image sizes are for the top most popular social media platforms such as.:

Facebook Image Sizes

Image of Facebook logo for Facebook image sizes

Social media platform:

Despite the fact that other social media platforms are growing in popularity, particularly among younger generations, Facebook (now Meta) still remains the most widely used.

Insight: Facebook currently has over two billion monthly users. That’s well over the entire population of North America — Canada and Mexico included.

This means that, if your businesses use Facebook, you will have a lot of potential customers you can reach.

Here’s the quick summary of all Facebook image sizes in 2022

The recommended Facebook image sizes are:

  • Facebook profile picture size: 180 x 180
  • Facebook cover photo size: 820 x 312
  • Facebook link image size: 1200 x 630
  • Facebook post image size: 1200 x 630
  • Facebook highlighted image size: 1200 x 717
  • Facebook event image size: 1920 x 1005
  • Facebook group cover image size: 1640 x 856
  • Facebook image ad size: 1200 x 628

The recommended Facebook video and story sizes are:

  • Facebook video size: 1280 x 720
  • Maximum Facebook video length: 240 minutes
  • Facebook video ad size: 1080 x 1350 (ratio 4:5), at least 1080 x 1080, ratios from 16:9 to 9:16 are also supported
  • Facebook Story ad size: 1080 x 1920
  • Facebook messenger image ad size: 1200 x 628

NOTE: There are different sizes for Facebook personal accounts vs. Facebook business pages, and we have further detailed each below.

Facebook profile picture size: 180 x 180 pixels (but will display 170 x 170 pixels on most computers)

The recommended FB profile picture size is 180 by 180 pixels. Your Facebook profile picture will display at 170 x 170 pixels most desktop. and will display as 128 x 128 pixels on smartphones.

It’s important that when you present yourself on Facebook, your images are sleek and well-produced. One of those ways is to make sure that they’re sized correctly.

Facebook Personal Profile Pictures Sizes

Your profile picture is a really important aspect of your Facebook branding. The profile picture is the square image that lays over top of your cover photo. It’s going to be the first image people see on your Facebook profile, and it’s the image that appears when you make comments. It’s also the image that will appear when people look you up on Facebook’s Open Graph. In other words, it’s a pretty important image.

The official Facebook personal profile image sizes are:

  • Facebook’s profile pictures for personal accounts are a 1:1 ratio.
  • The image size you use must be at least 180 x 180 pixels.
  • Profile pictures display as 170 x 170 pixels on a desktop.
  • On a smartphone, it will appear as 128 x 128 pixels.
  • On most feature phones it will appear as 36 x 36 pixels.
  • Height can go above 180 pixels but it will not show on your profile picture on a desktop.
  • Your profile picture thumbnail will appear on Facebook as 32 x 32 pixels.

Facebook Business Page Profile Pictures Sizes

A Business Profile picture is essentially the same as a personal profile picture. However, to make it stand out from a personal account, Facebook recently made some changes. Now, instead of a business profile picture appearing as layered overtop of the cover photo, it is aligned to the left of the cover photo.

These are the officially recommended Facebook Business Page Profile Image Sizes:

  • Facebook’s profile pictures are a 1:1 ratio.
  • The image size you use must be at least 180 x 180 pixels.
  • Profile pictures display as 170 x 170 pixels on a desktop.
  • On a smartphone, it will appear as 128 x 128 pixels.
  • On most feature phones it will appear as 36 x 36 pixels.
  • Height can go above 180 pixels but it will not show on your profile picture on a desktop.
  • Your profile picture thumbnail will appear on Facebook as 32 x 32 pixels.
  • Will be cropped to fit a square.

Facebook Personal & Business: Cover Photos

Your cover photo only appears on your timeline, but it is much larger than your profile picture. There’s a lot of freedom and creativity available when using a cover page. You can really convey a lot of personality and branding through your cover photo.

It’s very important to remember with a cover photo to use an image that is large enough, and with a high enough resolution, that it will not appear blurry or distorted.

Facebook Personal & Business Cover Photo Size Info

  • Facebook’s profile pictures are a 1:1 ratio.
  • The image size you use must be at least 180 x 180 pixels.
  • Profile pictures display as 170 x 170 pixels on a desktop.
  • On a smartphone, it will appear as 128 x 128 pixels.
  • On most feature phones it will appear as 36 x 36 pixels.
  • Height can go above 180 pixels but it will not show on your profile picture on a desktop.
  • Your profile picture thumbnail will appear on Facebook as 32 x 32 pixels.
  • Will be cropped to fit a square.

NOTE: The cover image is the same for personal and business accounts.

Facebook image post size: 1,200 x 630 pixels

The official Facebook recommended post image size (for sharing images and sharing links) is 1,200 x 630 pixels.

Regardless of the type of image you’re sharing, whether landscape, portrait, or square images, Facebook will resize it to 500 pixels wide and scale the height accordingly.

Shared images are some of the most common images on Facebook. Shared images appear on your timeline and hopefully will also appear on your follower’s News Feeds.

The greater the engagement your images receive, the greater reach that your images will have.

Image guidelines.

  • The shared link image will scale to a max of 1:1 ratio.
  • The maximum width is 450 pixels in feed.
  • The maximum width is 504 pixels on your page
  • Recommended upload size is 1200 x 630 pixels for best results.
  • If you share multiple photos, Facebook creates a collage based on image sizes and orientation.

Sharing high-quality interesting images will increase the likelihood of people sharing your images. It will also increase the likelihood of them engaging with your original post.

Event Images: 1920 x 1080 (Recommended)

If you have an upcoming event, you want people involved in it’s a great idea to make an event page. In order to get people excited, it’s important to have an appealing event image.

It’s also important to make sure that the image you choose is relevant to the event that you’re promoting. Lastly, make sure that your image size is the correct dimensions so it looks the best.

Image guidelines

  • Recommended upload size is 1920 x 1080 px.
  • The ratio is 16:9.
  • Facebook will scale down the photo to 470 x 174 pixels.
  • Shows in the feed as 470 x 174 pixels.
  • Choose an image that works well as a thumbnail as well.

Shared Link: 1200 x 628

Sharing links is another way to post images on Facebook. When you share a link, you have the option of also sharing an image to go along with the link. Unlike with a single shared image, a linked image gives you a few more options.

For example, you can choose to share a link with a small square image, or a larger rectangular image.

If you choose the small square, the image will appear on the left of the text. If you choose the larger rectangular picture, the text will appear underneath your image.

Facebook post image guidelines

  • The recommended upload size is 1,200 x 630.
  • If you choose a small square photo the minimum pixel size is 154 x 154 in feed.
  • On your page, the minimum square photo is 116 x 116.
  • For the rectangular option, the minimum pixel size is 470 x 246 in feed.
  • On your page, the minimum rectangular photo is 484 x 252.
  • Any uploaded images below the minimum dimensions will be scaled to fit.

Twitter Image Sizes

Image of Twitter logo for Twitter image sizes

Social media platform URL:

Twitter may not have as many active users as Facebook, but over 330 million monthly users, and 500+ million tweets a day, is no small amount.

While at its heart Twitter is about text communications, it can’t be ignored that people are much more likely to interact and retweet images and videos. According to online studies and research, tweets with images are 150% more likely to be retweeted.

Here’s a quick summary of all Twitter image sizes

The recommended Twitter image sizes are:

  • Twitter profile picture size: 400 x 400.
  • Twitter header size: 1500 x 500.
  • Twitter post image size: 1200 x 675.
  • Twitter Banner should have a 3:1 aspect ratio.
  • The recommended twitter banner dimensions are 1500 pixels wide x 500 pixels tall.
  • Minimum Twitter card image size: 120 x 120.
  • Twitter video size: 1280 x 1084.
  • Maximum Twitter video length: 140 seconds.
  • Twitter image size for ads: 800 x 418 (Website card), 800 x 800 (App card image), 800 x 800 (Carousels), 800 x 418 (Direct Message card), 800 x 418 (Conversation card).
  • Video Thumbnail Image – 640 x 360 (minimum), should match the size of the video (recommended).
  • Twitter ad size (video): 720 x 720 (square), 1280 x 720 (landscape), 720 x 1280 (portrait) Length: 12 seconds or less (recommended), 2 minutes and 20 seconds (maximum).
  • Twitter image sizes for fleets: 1080 x 1920.

In light of this, make sure that your images are top-notch on your Twitter account, and that they are sized appropriately.

Twitter Banner Recommended Dimensions

In the past, Twitter allowed users to crop their Twitter header in many different ways. But you can’t do that anymore.

Now the Twitter Banner should have a 3:1 aspect ratio. The recommended Twitter banner dimensions are 1500 pixels wide x 500 pixels tall.

Keep in mind that the maximum image file size for the Twitter Banner is 5MB. And you can only use the standard JPG and PNG image formats. Twitter currently does not allow you animated GIFs on your banner.

Recommended Twitter image sizes for in-stream photos is: 1600 x 900 pixels

  • Maximum file size: Up to 5MB for photos and GIFs on mobile phones and up to 15MB on the web.
  • Minimum image size: 600 by 335 pixels
  • Recommended aspect ratio: any aspect between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on mobile
  • Supported formats: GIF, JPG and PNG

Twitter Profile picture size: 400 x 400 pixels

The officially recommended dimensions for Twitter profile images are 400 x 400 pixels. The recommended dimensions for header images are 1500 x 500 pixels.

Because your Twitter profile picture is going to gain so much visibility, it’s important that you choose a high-quality photo that really captures your brand. Your profile picture will appear on your homepage, in-stream, in retweets, and next to links to your page in the “who to follow” box.

Image Guidelines

  • Recommended square image size is 400 x 400 pixels.
  • Displays at 200 x 200 pixels.
  • You can use pictures that are 200 x 200 pixels, but it’s better to use a bigger size.
  • JPG, GIF, and PNG file types are all supported.
  • The maximum file size is 2MB.

Twitter Header Photos

On Twitter, the header photo is the image that spreads across the top of your profile page. When you’re deciding on a Twitter header photo, you’ll want to think about how you want to be perceived by anyone who visits your page. The image is much larger than the Twitter profile picture, so there’s a lot of room for creativity.

Image Sizes and Guidelines

  • Recommended size is 1500 x 500 pixels.
  • While not recommended, it’s possible to use images that are 1024 x 280 pixels.
  • The maximum file size is 5MB.
  • Twitter doesn’t support animated GIFs.
  • Valid formats are JPG and PNG.

Twitter In-Stream Photos

As mentioned before, In-stream photos are a really great way to create engagement with your followers and potential followers. People are naturally drawn to images and this is true on Twitter as well. A bonus is Twitter updated their platform so images no longer count against your Tweet character limit.

When you upload a picture, it will appear in your follower’s stream. If they retweet it then it will appear in their follower’s streams and so on.

Sometimes Twitter will collapse your pictures so they fit in a user’s stream. Keep this in mind when you’re posting pictures and make sure Twitter is displaying the part of your picture that you want to be shown.

You can do this by making the width of your photo fit the minimum requirements.

Image Sizes and Guidelines

  • Recommended size is 1024 x 512 pixels.
  • The maximum size is 1024 x 512 pixels.
  • The minimum available size is 440 x 220 pixels.
  • Collapsed instream image size is 506 x 253 pixels.
  • The maximum file size for photos is 5MB.
  • The maximum size for animated GIFs is 5MB on mobile phones and 15 MB on the web.
  • Valid format types for in-stream photos are GIF, JPG, and PNG files.
  • BMP and TIFF files are unsupported.
  • Twitter only supports animated GIFs that are looped – otherwise, it is displayed like a static image.

Instagram Image Sizes

Image of Instagram logo for Instagram image sizes
Image credit: Technadu

Instagram currently has over 1 billion active monthly users and over 100 million photos are uploaded every day. Instagram is an image-rich social media platform.

While Twitter and Facebook have a mix of text-only and image posts, every post on Instagram has a photo or image. Because Instagram is primarily about pictures, it’s important to produce high-quality, stunning, and interesting photos.

Here’s a quick summary of all Instagram recommended image sizes

At a standard width of 1080 pixels, Instagram keeps your photo in its original size, as long as its height is between 566 and 1350 pixels. If your photo is less than 320 pixels wide, it’ll be stretched, and if it’s more than 1080 pixels wide, it’ll be shrunk down to fit.

For Instagram posts where the image is not square, as long as the dimensions of the pic remains 1080 px, your image will still look like it’s supposed to. With Instagram, the image sizes are all about ratios.

The recommended Instagram image sizes are:

  • Instagram profile picture size: 110 x 110
  • Instagram photo sizes: 1080 x 1080 (square), 1080 x 566 (landscape), 1080 x 1350 (portrait)
  • Instagram Stories size: 1080 x 1920
  • Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 567 (landscape), 1080 x 1350 (portrait)
  • Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) are also supported, can be video or static image
  • Maximum Instagram video length: 60 seconds
  • Instagram photo thumbnails: 161 x 161
  • Instagram ads size: 1080 x 566 (landscape), 1080 x 1080 (square)
  • Instagram IGTV video size: 1080 x 1920
  • IGTV Cover Photo Size: 420 x 654
  • Instagram Reels: 1080 x 1920

Besides being a highly visual, Instagram is also unique because it is primarily viewed from a mobile device.

Initially, Instagram was only viewed with a handheld mobile device or smartphone. Today, you can view it from your desktop as well. However, only 18.4% of US traffic to Instagram is done so through a desktop. This means that most people are viewing images on a much smaller device than a desktop.

Instagram Profile Picture size: 320 x 320 pixels

The recommended Instagram profile picture size is 320 x 320 pixels, but the images are displayed as 110 x 100 pixels.

Instagram profile picture size highlighted on a real Instagram profile
Instagram profile picture highlighted

A profile picture on Instagram, especially if viewed on a mobile device, appears as a relatively small circle. However, because each aspect of your profile on Instagram is minimal, this part is prime real estate.

Not only that, but your profile picture will be visible next to each comment that you leave. Pick something that really expresses your personality, and lets your visitors have a good idea of what you’re trying to portray.

Unlike Twitter or Facebook, there is no header or cover photo. Your profile picture is the one picture that remains constant when people visit your page.

Image Guideline

  • Profile picture appears as 110 x 110 Pixels circle.
  • The ratio is 1:1.

Instagram Photo Thumbnails

Photo thumbnails are used when someone visits your Instagram page. Instagram arranges all of your pictures in rows of thumbnails. Images that are not square shaped will be cropped for the thumbnail size. If people click on the image, they will see the full-size original version of it.

Instagram Photo Thumbnail Image Size.

  • Thumbnails appear as 161 x 161 pixels.
  • Crops images to be a 1:1 ratio.

Instagram Shared Photos

Originally, Instagram photos could only be posted as squares. Today you can post square, vertical, and horizontal. Photo sharing is the meat of this platform and all photos should be presented with as much consistent quality as possible.

Instagram Shared Photo Image Size.

  • Landscape photos are 1080 x 566 pixels.
  • Portrait photos are 1080 x 1350 pixels.
  • Instagram shows Portrait photos as 600 x 749 pixels.
  • Square photos allow 1080 x 1080 but they will be scaled to 612 x 612.
  • In a news feed, square photos will appear as 510 x 510.

Instagram Stories

In 2016, Instagram launched their “stories” option in response to their competitor, Snapchat. Since then, Instagram’s stories have created a lot of interest and its story users now surpass those of Snapchat. According to the official Instagram business report, 400 million accounts use the stories feature every day.

Instagram Stories Image Size.

  • Resolution for a story image is 1080 x 1920.
  • The minimum resolution is 600 x 1067 pixels.
  • The maximum file size is 4GB.
  • The ratio size is 9:16.

YouTube Image Sizes

YouTube logo in black background

While some people don’t consider YouTube a social media platform, its popularity is undeniable. YouTube currently has over 2 billion monthly active users and 5 billion videos watched every day. It is the 2nd most visited website in the world.

Here’s a summary of all YouTube recommended image sizes

The recommended YouTube image sizers are:

  • YouTube profile photo size: 800 x 800
  • YouTube Channel cover picture: 2560 x 1440 (desktop) and 1546 x 423 (smartphones)
  • YouTube thumbnail size: 1280 x 720
  • YouTube Display ads: 300 x 250
  • YouTube Overlay ads: 480 x 60
  • YouTube Companion banner ads: 300 x 250
  • YouTube Skippable video ads length: 12 seconds to 6 minutes
  • YouTube Non-skippable video ads length: 15 or 20 seconds (depending on your region)
  • YouTube Bumper video ads length: 6 seconds
  • YouTube Standard video: Minimum dimension is 426 x 240. Max dimension is 3840 x 2160, aspect ratio 16:9

YouTube Channel Profile image: 800 x 800 pixels

When you create a YouTube channel or account, you can also create a profile picture. YouTube gives you the option of selecting a border for your image, but the size of your picture will be the same. A thumbnail of your profile picture will appear when you make comments, and it will appear beneath your videos.

Image guideline.

  • Images can be loaded as JPG, PNG, BMP, and GIF.
  • Recommended size is 800 x 800 pixels.
  • The image will display as 98 x 98 pixels.

Channel Cover Photo: 2560 x 1440

The Channel Cover is a prominent place on your channel. Without your image, YouTube provides a basic gray background that does nothing to shed light on your brand.

The space requires a very large image, recommended at 2560 x 1440 pixels. So, you’ll need to make sure that you produce an image large enough to fill the space. In addition, if you’re going to use a logo or words, you’ll want to make sure that it isn’t covered by your YouTube Channel icon.

Part of the reason that you want such a large image for your cover photo is that YouTube will sometimes use different portions of your image for different formats. YouTube uses a lot of image formats so this is something to keep in mind.

YouTube Channel Cover Photo Size Info

  • Recommended size for the image is 2560 x 1440.
  • The maximum file size is 4MB.
  • Supported image types are JPG, GIF, BMP, and PNG.

YouTube can be displayed across a lot of different devices so it’s important to consider that for your channel cover.

  • A tablet displays at 1855 x 423 pixels.
  • Mobile devices display at 1546 x 423 pixels.
  • TVs display 2560 x 1440 pixels.
  • On a desktop, there is always 1546 x 423 pixels that are visible. There is also a flexible area of 507 x 507 pixels that may or may not be visible at any given moment.

YouTube Video Uploads and Thumbnail

Videos are the bread and butter of YouTube. Whether you’re introducing your company, a new product, or a tutorial, it’s a great way to connect with your customers. After you have produced a video, you’ll need to select a thumbnail to represent the video. YouTube will give you three options and you can choose which one you like.

Just as with images, there are a few guidelines to keep in mind when you’re uploading your bright new content.

YouTube Video Upload Size Info

  • Recommended Video thumbnail size is 1280 x 720 pixels.
  • The minimum video thumbnail width is 640 pixels.
  • Videos must have a 16:9 ratio.
  • Video dimensions must be at a minimum of 1280 x 720 pixels in order to qualify as full HD.

LinkedIn Image Sizes

LinkedIn logo in blue background for LinkedIn image sizes

When it comes to professional networking, LinkedIn is a huge platform. In fact, it’s the largest one there is. With over 700 million monthly users, and 3 million plus active job listings, it’s definitely worth noticing whether you’re looking for employees, employers, or contacts.

Here’s a summary of all the recommended image sizes for LinkedIn

Recommended LinkedIn company page image sizes are:

  • LinkedIn company logo size: 300 x 300
  • LinkedIn cover photo size: 1128 x 191
  • LinkedIn Dynamic Ads size: 100 x 100 (company logo)
  • LinkedIn Sponsored Content image size: 1200 x 627
  • LinkedIn Life tab main image size: 1128 x 376
  • LinkedIn Business Banner image: 646 x 220
  • LinkedIn image sizes for blog post link images: 1200 x 627
  • LinkedIn Stories image size: 1080 x 1920

The Recommended LinkedIn profile picture image sizes are:

  • LinkedIn profile picture size: 400 x 400
  • LinkedIn background photo size: 1584 x 396
  • LinkedIn post image size: 1200 x 1200 (square) 1080 x 1350 (portrait)
  • LinkedIn link post size: 1200 x 627
  • LinkedIn video size: 256 x 144 (minimum) to 4096 x 2304 (maximum)
  • Maximum LinkedIn video length: 10 minutes

LinkedIn Profile picture Image size: 400 x 400 pixels

The officially recommended LinkedIn profile picture image size is 400 x 400 pixels. For the best experience, use a high-resolution image. Although the ideal size for your LinkedIn profile picture is 400 x 400 pixels, larger file sizes are also fine. The maximum file size is 8MB.

Expert advice: Try to avoid small, low-resolution images.

If you have a personal LinkedIn account, you’ll need to select a profile image. This is what represents you to potential employers or contacts, so you’ll want a clear professional picture that is sized correctly.

Image guideline.

  • Recommended size for a profile picture is between 400 x 400 and 20,000 x 20,000 pixels.
  • Ratio is 1:1.
  • The minimum picture size is 200 x 200 pixels.
  • The maximum file size is 10 MB.
  • Supported image types include JPG, GIF, and PNG.

Personal Background Image

In order to create more personalization with your page, LinkedIn now provides a space for a background image on your personal page. It’s important to get the sizing correctly for this or it may be cropped or stretched in a way that distorts your image.

LinkedIn Personal Background Image Sizes.

  • Recommended size is 1584 x 396 pixels.
  • The maximum file size is 4MB.
  • Supported image types include JPG, PNG, and GIF.

Standard Company Logo Image

There are two brand logos that you can use on LinkedIn to represent your company. The first is the company logo, and that one will show up next to your name on your LinkedIn homepage. You’ll also see this image under “Companies you may want to follow” on LinkedIn.

LinkedIn Standard Company Logo Image Size.

  • Recommended 400 x 400 pixels.
  • The minimum of 300 x 300 pixels (will be resized).
  • The maximum file size is 4MB.
  • Supported image types include PNG, JPG, and GIF.

Square Company Logo Image

The second type of business logo is the square logo. This will appear when someone searches for your company. You’ll want to make sure you use something for this image that represents your company so people can recognize it.

LinkedIn Square Company Logo Image Size.

  • Recommended 60 x 60 pixels.
  • The maximum file size is 2MB.
  • Supported image types include PNG, JPG, and GIF.

LinkedIn Company Cover Image: 1536 x 768 (recommended)

The company cover image is a little different than the personal one because it’s much larger. It covers the entire top of the page. This gives companies a lot of space to really create an idea of what their company represents. It also means that it requires a very large image.

The recommended LinkedIn Company Cover Image Sizes are:

  • Recommended size is 1536 x 768 pixels.
  • The minimum size is 1192 x 220 pixels.
  • Appears as 1400 x 425 pixels.
  • The maximum file size is 4MB.
  • Supported image types include PNG, JPG, and GIF.

Banner Image for Company Pages

The company banner image is one of the newest images available on LinkedIn. This is also one of the most pronounced images LinkedIn has to offer.

When people go to your company’s homepage, they will see this banner located right above the text information about your company. It’s an important location for a classy well-sized image.

LinkedIn Banner Image for Company Pages Size.

  • The minimum image size is 646 x 220 pixels.
  • The maximum file size is 2MB.
  • Requires a landscape image.
  • Supported image types include PNG, JPG, and GIF.

LinkedIn Hero Images: 1128 x 376 pixels (recommended)

If you’re looking for employees on LinkedIn your company can create a separate tab for career opportunities. At the top of this page is a banner that is extremely prominent — it’s the biggest image on LinkedIn.

This banner should represent your company well, and it should also make people want to work for you. Try to choose a distinct high-resolution image that defines your company.

LinkedIn Hero Image Size Info

  • Recommended size of 1128 x 376 pixels.
  • The minimum size of 1128 x 376 pixels.
  • The maximum file size of 2MB.
  • Requires a landscape image.
  • Supported file types include PNG, JPG, and GIF.

Pinterest Social Media Image Sizes

Image showing various Pinterest image sizes

Pinterest is a beautiful social media platform full of well-designed images and inspiration across various categories of interests. The platform is primarily dominated by women, but about 40% of Pinterest new sign-ups include men. Like Instagram, the majority of Pinterest browsing happens on mobile devices.

Pinterest has over 459 million active monthly users, and over 2 million plus shopping pins are saved every day.

Eighty-seven percent of active Pinterest pinners said they made a purchase because of Pinterest, and 2/3rds of pins represent brands and products. If you’re looking to promote your brand or product, Pinterest is a good place to go.

Expert advice: Because Pinterest is dominated by photos, it’s important to post pictures that are attractive and appeal to Pinterest users.

Here’s a summary of all Pinterest’s recommended image sizes

The recommended Pinterest image sizes for 2021 are:

  • Pinterest Profile picture: 165 x 165.
  • Pinterest Board Display image: 222 x 150.
  • Pinterest Standard Pin size: Vertical images 1000 x 1500.
  • Pinterest Video specs: square (1:1) or vertical (2:3, 9:16) Length: Maximum 30 minutes.
  • Pinterest Promoted Video: square (1:1) or widescreen (16:9) Length: Maximum 30 minutes.
  • Pinterest Promoted carousels: 2-5 images per carousel, aspect ratio: 1:1 or 2:3, 1000×1000 or 1000×1500.
  • Pinterest Story Pins image size: 1080 x 1920.
  • Pinterest Story Pins video length: 1-60 seconds.

Pinterest cover photo size: 800 x 450 pixels

According to Pinterest, the recommended cover photo or banner size should be 800 pixels wide and 450 pixels tall. Pinterest profile covers should ideally have a 16:9 ratio horizontally and a minimum of 800 x 450 pixels.

For the best quality display, you can use 1600 x 900 and 1920 × 1080 pixels (which both also fall under the 16:9 ratio).

  • The image must be at least 800 pixels wide x 450 pixels tall.
  • Using a horizontal image with a 16:9 aspect ratio is recommended.

Pinterest Profile Pictures

When you set up a Pinterest account you can sign in using your Facebook, Twitter, or email account. If you pick one of the first two, Pinterest will pull the profile image that you’ve used either on Facebook or Twitter. If you would like to choose your own, you can upload a square photo to fit the profile space.

Pinterest Profile Picture Size Info

  • Profile images appear as 165 x 165 on your homepage.
  • It appears as 32 x 32 pixels everywhere else on Pinterest.
  • Use a larger image for better quality — it will be refit to size.
  • The maximum file size is 10 MB.
  • Supported file types include PNG, JPG, and GIF.

Pinterest Pin Images

Pins are the most important feature on Pinterest. Most Pinterest users are looking for things that catch their eyes because they find them beautiful. Perhaps they can imagine it in their home, or they can imagine wearing it when they go out. Whatever the reason, when you post pins, keep in mind that they should add some kind of value to Pinterest users.

It’s also of note that Pinterest does have a limit on the width of images, but not on the height. This means you can post square pictures, or ones that are much taller.

This gives a little creativity room when it comes to posting images. Very tall images are referred to as “Giraffe Pins.” However, do keep in mind that longer pins will be cropped in the Pinterest feed.

Pinterest Pin Image Size guide

  • On the main page and board, pins are 263 pixels wide.
  • Height is scaled but will be cropped in the feed if it exceeds 2.1 times the width.
  • If a pin is expanded it has a maximum width of 564 pixels.
  • For best results, it’s recommended to use an image of a 2:3 ratio.
  • A 1:1 ratio is also good.

Pinterest Board Display

When you begin using Pinterest you have the opportunity to save pins to boards.

This is one of the most important aspects of Pinterest because this is how people get an idea of your style. Your Pinterest doesn’t have to be all about your product, it’s just as much about establishing your brand.

This can include other boards that your customers would be interested in. It could also include boards that show how your product can work WITH other products.

On your page, your boards will be displayed for people to preview. You can choose a cover photo for your board. This image will be larger than the other images, and should represent the page.

Pinterest will create a collage around your cover image. If you do not select a cover image, Pinterest will arrange a collage of equal width images.

Pinterest Board Display Image Size.

  • The minimum board cover is 340 x 340 pixels.
  • The maximum board cover size is 600 x 600 pixels.

Conclusion and Expert advice

As humans, visual content usually gives us a good or bad perception of any brand we come across. Image and video creation are some of the most important parts of content creation, and because of this, a brand can either be perceived as trustworthy or not based on the quality of the design it has.

When you’re creating visual content, try and make it interesting, calm, and high-quality, to represent your brand in a good way.

It is highly recommended that your images are sized properly for each social media platform so that the hard work you’ve done in design will not be cropped or distorted when your potential customers or clients see it.

Lastly, it’s also important to note that social media networks are often changing their specs and format, and it’s necessary to keep checking to make sure that your images are matching the most updated sizes.

References and Additional Resources

ITT Visual Information Solutions Team
ITT Visual Information Solutions Team

ITTVIS's team of researchers, writers, and editors dedicate hours to ensure every single piece of content on is accurate, accessible and actionable for both established and aspiring entrepreneurs. The team is made up of experts on a variety of topics from business management to everyday technology solutions to maximize productivity. They consistently optimize the website’s content to ensure that all of the information is accurate and up-to-date.